For Kbar Beauty LLC, I developed a sophisticated, modern website designed to showcase the proprietor's expertise and services. The site integrates seamlessly with the client's existing booking and payment backend through Square.com, ensuring a smooth and efficient user experience. A robust sorting and filtering system was implemented to allow prospects to easily find the services they desire. The site also features dynamic page and element animations to engage visitors.

Extensive SEO investments were made to boost the company's online visibility. Key strategies included connecting the business with prominent listings on Bing, Google, and Yelp, as well as existing social media platforms. Content marketing was enhanced by investing in the creation of high-quality blog articles relevant to the beauty industry, enriching the site's content and engaging users. Backlinks were established from reputable sites to increase the site’s authority and improve search engine rankings. Local SEO tactics were employed to ensure the business ranks in the top 3 organic search results for relevant keywords within a few months. Additionally, I leveraged targeted keywords and utilized a proprietary SEO SaaS called Semflow, which works specifically with Webflow, to optimize the site’s performance and search engine visibility.

Throughout the site, special emphasis was placed on the proprietor's credentials to set her apart from competitors. The site prominently features that she is not just a regular esthetician but a Master Esthetician with 7 years of experience and a licensed instructor. This positioning helps build trust and authority with potential clients.